{"title":"Premier Performance","description":"\u003cp\u003eExplore our exclusive Premier Performance collection, where advanced equestrian gear meets unparalleled quality. This meticulously curated range is designed for riders who aim to excel in the competitive world of horse riding. Whether you're training for dressage, show jumping, or cross-country, our collection offers top-tier equipment and apparel that marry functionality with style. Crafted from innovative materials and tested by professional riders, each piece ensures optimal comfort, durability, and performance, allowing you to focus on what matters most—achieving excellence in every ride.\u003c\/p\u003e\n\n\u003cp\u003eFrom state-of-the-art saddles and ergonomic bridles to breathable riding apparel and protective gear, the Premier Performance collection caters to the nuanced needs of both horse and rider. Every item is selected to meet the highest standards, offering features that enhance stability, control, and ease of movement. Upgrade your equestrian experience with products that not only support peak performance but also embody a refined aesthetic. Elevate your riding with our Premier Performance collection, where cutting-edge innovation meets timeless elegance for the dedicated equestrian.\u003c\/p\u003e","products":[{"product_id":"premier-performance-calming-cookies-pack-of-10-apple","title":"Premier Performance Calming Cookies Original","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cstrong\u003eMaintain Focus and Confidence\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCalming Cookies are a high-specification complementary feed for all horses in a convenient cookie format, designed to provide support during periods of travel, competition or other potentially challenging situations, without causing drowsiness or affecting normal activity. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEach cookie contains a carefully selected blend of amino acids, B vitamins, and herbal extracts, chosen for their role in supporting the nervous system and maintaining relaxation. These ingredients contribute to overall wellbeing and are particularly useful when horses are exposed to unfamiliar or stimulating environments, including competitions, clipping, travelling or other potentially stressful situations. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEach cookie contains a unique combination of fast-acting ingredients, including:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eL-Arginine\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eA nitric oxide precursor which plays a role in learning, memory and blood flow regulation.L-Arginine is also involved in immune function and cellular signalling. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVitamin C\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003eAn antioxidant that supports the nervous system and plays a role in supporting the horse during periods of excitement or exertion. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eB Vitamins (B1, B2, B5, B6)\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eB vitamins contribute to energy metabolism, nerve function, and psychological balance.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e• B1 (Thiamine): Used in calming supplements for its role in nerve transmission\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e• B6 (Pyridoxine): Involved in neurotransmitter synthesis and amino acid metabolism \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e• B2 (Riboflavin) and B5 (D-Calcium Pantothenate): Support adrenal function and energy release\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTurmeric\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eAn antioxidant traditionally used to support joint comfort and immune health, with potential benefits in stress moderation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSoya Flour (NGMO) and Flaxseed \u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eProvide a base rich in protein and omega 3 fatty acids which support overall wellbeing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSodium Chloride\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eIncluded to support electrolyte balance and palatability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis product contains molasses. If your horse has a history of EMS or laminitis, please consult your vet before use.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions for Use:\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eFeed 1–2 Calming Cookies® the night before the event.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eFeed 1–2 on the morning of the event.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eTop up with 1 cookie 30–45 minutes before the activity.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor horses requiring additional support, feed daily for 2–3 days prior to the event.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eDo not exceed 6 cookies per 24 hours.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eCan be fed by hand or crumbled into feed.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eMay be used alongside Calming Powder as part of a balanced feeding programme.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComposition:\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003eMolasses, Soya Flour (NGMO), Flax Seed, Sodium Chloride, Turmeric.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdditives:\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003eL-Tyrosine \u003cspan data-olk-copy-source=\"MessageBody\"\u003e(2b17022)\u003c\/span\u003e (79.4g per kg), L-Arginine (3c362), L-Cysteine (2b17033), Vitamin C (Ascorbic) (3a300),  Vitamin B1 (Thiamine) (3a820), Vitamin B2 (Riboflavin) (3a825), Vitamin B5 (D-Calcium Pantothenate) (3a841), Vitamin B6 (Pyridoxine) (3a831).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAnalytical Constituents:\u003cbr\u003e\u003c\/strong\u003eTotal Oil: 12.49%\u003cbr\u003eCrude Protein: 23.3%\u003cbr\u003eCrude Fibre: 2.0%\u003cbr\u003eCrude Ash: 4.9%\u003cbr\u003eSodium: 0.46%\u003cbr\u003eSugar as sucrose: 24.22%\u003cbr\u003eStarch: \u0026lt;0.5\u003c\/p\u003e\n\u003cp\u003eDue to the nature of natural ingredients, physical attributes may vary e.g. colour, aroma, texture.\u003c\/p\u003e\n\u003cp\u003eManufactured in the UK in a BETA NOPS accredited facility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place. Reseal after use.\u003c\/p\u003e","brand":"Premier Performance","offers":[{"title":"One Size \/ Original \/ 10","offer_id":51531872338247,"sku":"CALMCOOKAPPLE","price":12.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/7387\/1687\/files\/original-calming-cookies.png?v=1750788365"},{"product_id":"premier-performance-sassy-mare-plus-540g","title":"Premier Performance Sassy Mare Plus 540 g","description":"\u003ch2\u003ePremier Performance Sassy Mare Plus 540g\u003c\/h2\u003e\n\u003cp\u003eThe ultimate solution for managing your mare's mood and behavior with grace and ease. Designed specifically for the discerning horse owner, this supplement is a must-have for those who want to ensure their mare is at her best, whether in the show ring or on a leisurely trail ride.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSassy Mare Plus\u003c\/strong\u003e is expertly formulated to support hormonal balance and promote a calm, focused demeanor. This supplement is perfect for mares who may experience mood swings or irritability, especially during their heat cycles. By incorporating this into your mare's daily regimen, you can help her maintain a steady temperament, making training sessions more productive and enjoyable for both of you.\u003c\/p\u003e\n\u003cp\u003eThe blend of natural ingredients in Sassy Mare Plus includes key nutrients known for their calming properties, ensuring your mare receives the support she needs without any harsh chemicals. This makes it an ideal choice for those who prefer a more holistic approach to equine care. Plus, its palatable formula ensures even the pickiest eaters will enjoy it.\u003c\/p\u003e\n\u003cp\u003eWhether you're preparing for a competition or simply want to enhance your mare's everyday comfort, Premier Performance Sassy Mare Plus is your go-to solution. Trust in a product that understands the unique needs of mares and provides the support they deserve.\u003c\/p\u003e\n\u003ch3\u003eIngredients and Nutritional Information:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagnesium:\u003c\/strong\u003e Known for its calming effects\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin B1:\u003c\/strong\u003e Supports nervous system health\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChaste Tree Berry:\u003c\/strong\u003e Helps regulate hormonal balance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChamomile:\u003c\/strong\u003e Promotes relaxation and reduces stress\u003c\/li\u003e\n\u003cli\u003eNo artificial additives or fillers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eElevate your mare's performance and well-being with Premier Performance Sassy Mare Plus, and experience the difference a balanced, happy horse can make.\u003c\/p\u003e","brand":"Premier Performance","offers":[{"title":"Default Title","offer_id":51532064620871,"sku":"HW36410","price":26.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/7387\/1687\/files\/Screenshot2025-10-31at16-44-16SassyMarePlus_PremierPerformance.png?v=1761929067"},{"product_id":"premier-performance-calming-powder","title":"Premier Performance Calming Powder 270g","description":"\u003cp\u003eIntroducing the Premier Performance Calming Powder, a must-have for horse owners seeking to support their equine companions through stressful situations. Whether you're preparing for a competition, introducing your horse to new environments, or simply managing everyday anxiety, this calming supplement is designed to help maintain a balanced demeanor in your horse.\u003c\/p\u003e\n\n\u003cp\u003eCrafted with a blend of natural ingredients, Premier Performance Calming Powder works gently yet effectively to soothe nervousness without causing drowsiness. This makes it an ideal choice for riders who need their horses to remain alert and responsive while still being calm and focused. The powder is easy to administer, mixing seamlessly into your horse's regular feed, ensuring a hassle-free experience for both you and your horse.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for horses with sensitive temperaments, this calming supplement is a reliable ally in managing stress-related behaviors such as restlessness, spooking, or excessive sweating. By promoting relaxation, it helps enhance your horse's performance and overall well-being, allowing you to enjoy a more harmonious partnership.\u003c\/p\u003e\n\n\u003ch2\u003eProduct Details:\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 270 g\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Magnesium, L-Tryptophan, and B Vitamins\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUsage:\u003c\/strong\u003e Mix with feed as directed for optimal results\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBenefits:\u003c\/strong\u003e Supports calmness and focus without sedation\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIdeal For:\u003c\/strong\u003e Competition prep, travel, new environments, and everyday stress management\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith Premier Performance Calming Powder, you can confidently face any challenge, knowing your horse is equipped to handle stress with grace and composure. Embrace the peace of mind that comes with a calm, contented horse, and elevate your riding experience to new heights.\u003c\/p\u003e","brand":"Premier Performance","offers":[{"title":"Default Title","offer_id":51532064653639,"sku":"CALMPOWDER","price":15.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/7387\/1687\/files\/Screenshot2025-10-31at16-42-32CalmingPowderPremierPerformance.png?v=1761928964"},{"product_id":"premier-performance-calming-cookies-pack-of-10-banana","title":"Premier Performance Calming Cookies Pack Of 10 Banana","description":"\u003ch2\u003eIntroducing the Premier Performance Calming Cookies Pack of 10 in delightful Banana flavor\u003c\/h2\u003e\n\u003cp\u003eYour go-to solution for soothing your equine companion during stressful situations. Whether you're preparing for a competition, embarking on a long trail ride, or simply managing everyday barn activities, these calming cookies are designed to help your horse stay relaxed and focused.\u003c\/p\u003e\n\n\u003cp\u003eCrafted with care, these cookies are infused with natural ingredients known for their calming properties, including magnesium and tryptophan. The banana flavor not only makes them a tasty treat but also ensures that even the pickiest eaters will enjoy them. Each cookie is perfectly portioned, making it easy to administer the right amount without any hassle.\u003c\/p\u003e\n\n\u003cp\u003eThese calming cookies are ideal for horses that experience anxiety during travel, farrier visits, or changes in their routine. They are also a great choice for horses that are sensitive to environmental stressors, helping to maintain a balanced demeanor without compromising performance.\u003c\/p\u003e\n\n\u003cp\u003eThe Premier Performance Calming Cookies are a convenient and effective way to support your horse's mental well-being, ensuring they remain calm and collected in any situation. With this pack of 10, you can easily keep a supply on hand for those moments when your horse needs a little extra support.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Details:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFlavor:\u003c\/strong\u003e Banana\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePack Size:\u003c\/strong\u003e 10 cookies\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Magnesium, Tryptophan\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBenefits:\u003c\/strong\u003e Supports relaxation, reduces anxiety, aids in focus\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUsage:\u003c\/strong\u003e Ideal for competition prep, travel, and everyday stress management\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eGive your horse the gift of calm with Premier Performance Calming Cookies — because a relaxed horse is a happy horse.\u003c\/p\u003e","brand":"Premier Performance","offers":[{"title":"Default Title","offer_id":51802741866823,"sku":"CALMCOOKB","price":12.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/7387\/1687\/files\/PR-26440-Premier-Performance-Calming-Cookies-04.jpg?v=1750782710"},{"product_id":"premier-performance-calming-cookies-pack-of-10-b-currant","title":"Premier Performance Calming Cookies Pack Of 10 Blackurrant","description":"\u003cdiv class=\"title\"\u003eAbout Calming Cookies®\u003c\/div\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eA complementary feed supplement formulated to support relaxation and focus\u003c\/li\u003e\n\u003cli\u003eDeveloped in consultation with vets and professional equine nutritionists\u003c\/li\u003e\n\u003cli\u003eIdeal for use during any stressful situation\u003c\/li\u003e\n\u003cli\u003eDoes not contain Valerian, Magnesium or Tryptophan\u003c\/li\u003e\n\u003cli\u003eFast-acting and effective with results in as little as 30-45 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cstrong\u003eMaintain Focus and Confidence\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCalming Cookies are a high-specification complementary feed for all horses in a convenient cookie format, designed to provide support during periods of travel, competition or other potentially challenging situations, without causing drowsiness or affecting normal activity. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEach cookie contains a carefully selected blend of amino acids, B vitamins, and herbal extracts, chosen for their role in supporting the nervous system and maintaining relaxation. These ingredients contribute to overall wellbeing and are particularly useful when horses are exposed to unfamiliar or stimulating environments, including competitions, clipping, travelling or other potentially stressful situations. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEach cookie contains a unique combination of fast-acting ingredients, including:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eL-Arginine\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eA nitric oxide precursor which plays a role in learning, memory and blood flow regulation.L-Arginine is also involved in immune function and cellular signalling. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVitamin C\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003eAn antioxidant that supports the nervous system and plays a role in supporting the horse during periods of excitement or exertion. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eB Vitamins (B1, B2, B5, B6)\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eB vitamins contribute to energy metabolism, nerve function, and psychological balance.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e• B1 (Thiamine): Used in calming supplements for its role in nerve transmission\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e• B6 (Pyridoxine): Involved in neurotransmitter synthesis and amino acid metabolism \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e• B2 (Riboflavin) and B5 (D-Calcium Pantothenate): Support adrenal function and energy release\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTurmeric\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eAn antioxidant traditionally used to support joint comfort and immune health, with potential benefits in stress moderation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSoya Flour (NGMO) and Flaxseed \u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eProvide a base rich in protein and omega 3 fatty acids which support overall wellbeing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSodium Chloride\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eIncluded to support electrolyte balance and palatability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis product contains molasses. If your horse has a history of EMS or laminitis, please consult your vet before use.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions for Use:\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eFeed 1–2 Calming Cookies® the night before the event.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eFeed 1–2 on the morning of the event.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eTop up with 1 cookie 30–45 minutes before the activity.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor horses requiring additional support, feed daily for 2–3 days prior to the event.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eDo not exceed 6 cookies per 24 hours.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eCan be fed by hand or crumbled into feed.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eMay be used alongside Calming Powder as part of a balanced feeding programme.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComposition:\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003eMolasses, Soya Flour (NGMO), Flax Seed, Sodium Chloride, Turmeric.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdditives:\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003eL-Tyrosine \u003cspan data-olk-copy-source=\"MessageBody\"\u003e(2b17022)\u003c\/span\u003e (79.4g per kg), L-Arginine (3c362), L-Cysteine (2b17033), Vitamin C (Ascorbic) (3a300),  Vitamin B1 (Thiamine) (3a820), Vitamin B2 (Riboflavin) (3a825), Vitamin B5 (D-Calcium Pantothenate) (3a841), Vitamin B6 (Pyridoxine) (3a831).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAnalytical Constituents:\u003cbr\u003e\u003c\/strong\u003eTotal Oil: 12.49%\u003cbr\u003eCrude Protein: 23.3%\u003cbr\u003eCrude Fibre: 2.0%\u003cbr\u003eCrude Ash: 4.9%\u003cbr\u003eSodium: 0.46%\u003cbr\u003eSugar as sucrose: 24.22%\u003cbr\u003eStarch: \u0026lt;0.5\u003c\/p\u003e\n\u003cp\u003eDue to the nature of natural ingredients, physical attributes may vary e.g. colour, aroma, texture.\u003c\/p\u003e\n\u003cp\u003eManufactured in the UK in a BETA NOPS accredited facility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place. Reseal after use.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Premier Performance","offers":[{"title":"Default Title","offer_id":51802742063431,"sku":"CALMCOOKBC","price":12.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/7387\/1687\/files\/Screenshot2026-07-24at14-04-02CalmingCookies_PremierPerformance.png?v=1784898360"},{"product_id":"premier-performance-calming-cookies-pack-of-10-carrot","title":"Premier Performance Carrot Calming Cookies (10 Pack)","description":"\u003cp\u003eIntroducing Premier Performance Carrot Calming Cookies, the perfect treat for your equine companion. Designed with the well-being of your horse in mind, these delicious cookies are a must-have for any horse owner or rider looking to support their horse's mental and emotional balance. Whether you're preparing for a competition, embarking on a trail ride, or simply enjoying a leisurely day at the barn, these calming cookies are your go-to solution for promoting relaxation and focus.\u003c\/p\u003e\n\n\u003cp\u003eCrafted with natural ingredients, including real carrots, these cookies are not only tasty but also beneficial. Carrots are known for their high beta-carotene content, which supports overall health and vitality. The calming properties of these cookies are enhanced by a blend of herbs and nutrients specifically chosen to help reduce stress and anxiety in horses. This makes them ideal for horses that are prone to nervousness or those facing new or challenging situations.\u003c\/p\u003e\n\n\u003cp\u003eEach pack contains 10 individually wrapped cookies, ensuring freshness and convenience. They're easy to carry in your tack box or grooming kit, making them readily available whenever your horse needs a little extra support. Plus, their palatable flavor ensures that even the pickiest eaters will enjoy them.\u003c\/p\u003e\n\n\u003ch2\u003eProduct Details:\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e Carrots, calming herbs, natural flavorings\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePack Size:\u003c\/strong\u003e 10 individually wrapped cookies\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBenefits:\u003c\/strong\u003e Supports relaxation, reduces stress, promotes focus\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIdeal For:\u003c\/strong\u003e Competition prep, trail rides, everyday use\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUsage:\u003c\/strong\u003e Feed as a treat or reward as needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eGive your horse the gift of calm with Premier Performance Carrot Calming Cookies, and enjoy a more harmonious partnership both in and out of the saddle.\u003c\/p\u003e","brand":"Premier Performance","offers":[{"title":"Default Title","offer_id":51802742718791,"sku":"CALMCOOKCARROT","price":12.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/7387\/1687\/files\/PR-26440-Premier-Performance-Calming-Cookies-02_530x_2x_74292244-5022-4511-8ecd-987df64918e9.jpg?v=1750782708"},{"product_id":"premier-performance-calming-cookies-10-pack-chamomile","title":"Premier Performance Calming Cookies 10 Pack Chamomile","description":"\u003cp\u003eIntroducing the Premier Performance Calming Cookies 10 Pack Chamomile, your go-to solution for promoting relaxation and focus in your equine partner. Whether you're preparing for a competition, embarking on a trail ride, or simply managing everyday barn life, these calming cookies are designed to support your horse's mental well-being without compromising performance.\u003c\/p\u003e\n\n\u003cp\u003eCrafted with the soothing properties of chamomile, these cookies are perfect for horses that experience anxiety or stress in various situations. Chamomile is renowned for its natural calming effects, helping to ease tension and promote a sense of tranquility. This makes them an ideal choice for horses that are sensitive to new environments, loud noises, or the hustle and bustle of showgrounds.\u003c\/p\u003e\n\n\u003cp\u003eEach cookie is formulated to be palatable and easy to administer, ensuring that your horse receives the calming benefits without any fuss. The convenient 10-pack size is perfect for keeping on hand in your tack room or trailer, ready to provide support whenever needed.\u003c\/p\u003e\n\n\u003cp\u003eThese calming cookies are not only effective but also crafted with care, using high-quality ingredients that are safe and beneficial for your horse. They are a great addition to your horse's routine, helping to maintain a balanced temperament and enhance their overall experience, whether in the ring or on the trail.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Details:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eContains natural chamomile for calming effects\u003c\/li\u003e\n  \u003cli\u003eEasy-to-feed cookie form\u003c\/li\u003e\n  \u003cli\u003eSuitable for use before competitions, travel, or during stressful situations\u003c\/li\u003e\n  \u003cli\u003ePack includes 10 cookies for convenience\u003c\/li\u003e\n  \u003cli\u003eMade with high-quality, horse-safe ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eGive your horse the gift of calm with Premier Performance Calming Cookies, and enjoy a more harmonious partnership every day.\u003c\/p\u003e","brand":"Premier Performance","offers":[{"title":"Default Title","offer_id":51802743177543,"sku":"CALMCOOKCH","price":12.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/7387\/1687\/files\/premier_performance_calming_cookies_chamomile_2.jpg?v=1750782707"},{"product_id":"premier-performance-calming-cookies-pack-of-10-liquorice","title":"Premier Performance Calming Cookies Pack Of 10 Liquorice","description":"\u003ch2\u003eIntroducing the Premier Performance Calming Cookies Pack of 10 in delightful Liquorice flavor\u003c\/h2\u003e\n\u003cp\u003eThe perfect solution for horse owners seeking a natural and effective way to soothe their equine companions. Whether you're preparing for a competition, embarking on a trail ride, or simply managing everyday stressors, these calming cookies are designed to support your horse's mental well-being and focus.\u003c\/p\u003e\n\n\u003cp\u003eCrafted with care, these cookies are infused with a blend of natural ingredients known for their calming properties. Liquorice, a favorite among horses, not only adds a delicious flavor but also aids in digestion and respiratory health. These treats are ideal for horses that experience anxiety during travel, farrier visits, or changes in routine.\u003c\/p\u003e\n\n\u003cp\u003eThe convenient pack of 10 makes it easy to carry these cookies in your tack box or grooming kit, ensuring you always have a calming aid on hand. Simply feed your horse one or two cookies as needed, and watch as they relax and regain their composure.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for sensitive horses, these cookies are free from artificial colors and preservatives, making them a wholesome choice for your equine friend. With Premier Performance Calming Cookies, you can help your horse maintain a calm demeanor, allowing for a more enjoyable and harmonious partnership.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Details:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFlavor:\u003c\/strong\u003e Liquorice\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePack Size:\u003c\/strong\u003e 10 cookies\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Liquorice, natural calming herbs\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFree From:\u003c\/strong\u003e Artificial colors and preservatives\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUsage:\u003c\/strong\u003e Ideal for travel, competition prep, and everyday stress management\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eGive your horse the gift of calm with Premier Performance Calming Cookies — because a relaxed horse is a happy horse.\u003c\/p\u003e","brand":"Premier Performance","offers":[{"title":"Default Title","offer_id":51802743701831,"sku":"CALMCOOKL","price":12.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/7387\/1687\/files\/38475-PremierPerformance-CalmingCookies-Liquorice.jpg?v=1750782707"},{"product_id":"premier-performance-calming-cookies-pack-of-10-mint","title":"Premier Performance Calming Cookies Pack Of 10 Mint","description":"\u003cdiv\u003e\n  \u003ch2\u003eIntroducing the Premier Performance Calming Cookies Pack of 10 Mint\u003c\/h2\u003e\n  \u003cp\u003eYour go-to solution for soothing your equine companion during stressful situations. Whether you're preparing for a competition, embarking on a long trail ride, or simply managing everyday barn activities, these calming cookies are designed to help your horse stay relaxed and focused.\u003c\/p\u003e\n  \u003cp\u003eCrafted with care, these mint-flavored treats are not only delicious but also effective in promoting a sense of calm without compromising your horse's alertness. The natural ingredients work harmoniously to ease tension and anxiety, making them ideal for horses that are sensitive to new environments or prone to nervousness during travel or grooming sessions.\u003c\/p\u003e\n  \u003cp\u003eEach cookie is conveniently portioned, allowing for easy administration and ensuring that your horse receives the right amount of calming support. The mint flavor is a favorite among horses, encouraging even the pickiest eaters to enjoy their calming treat. Plus, the compact pack of 10 is perfect for keeping in your tack box or grooming kit, ensuring you always have a calming aid on hand when you need it most.\u003c\/p\u003e\n  \u003cp\u003eThese calming cookies are a must-have for any horse owner looking to enhance their horse's well-being and performance. With the Premier Performance Calming Cookies, you can confidently face any challenge, knowing your horse is calm, collected, and ready to perform at their best.\u003c\/p\u003e\n  \u003ch3\u003eProduct Details:\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFlavor:\u003c\/strong\u003e Mint\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePack Size:\u003c\/strong\u003e 10 cookies\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eUsage:\u003c\/strong\u003e Ideal for competition prep, travel, and everyday stress management\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eBenefits:\u003c\/strong\u003e Promotes relaxation, reduces anxiety, maintains alertness\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e Natural calming agents, mint flavor.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Premier Performance","offers":[{"title":"Default Title","offer_id":51802745831751,"sku":"CALMCOOKMINT","price":12.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/7387\/1687\/files\/PR-26440-Premier-Performance-Calming-Cookies-05.jpg?v=1750782706"},{"product_id":"premier-performance-calming-cookies-variety-12-pack","title":"Premier Performance Variety Calming Cookies (12 Pack)","description":"\u003cp\u003eIntroducing the Premier Performance Variety Calming Cookies (12 Pack) – the perfect solution for horse owners seeking a natural and effective way to soothe their equine companions. Whether you're preparing for a competition, embarking on a trail ride, or simply managing the daily stresses of stable life, these calming cookies are designed to support your horse's mental well-being and focus.\u003c\/p\u003e\n\n\u003cp\u003eCrafted with a blend of natural ingredients known for their calming properties, these cookies are a convenient and tasty way to help your horse manage stress and anxiety. Each cookie is infused with a unique combination of chamomile, valerian root, and magnesium, which work together to promote relaxation without compromising performance. The variety pack ensures your horse never tires of the same flavor, keeping them eager and engaged.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for horses with sensitive temperaments or those prone to nervousness, these cookies are a must-have in your equine care toolkit. They are easy to administer, making them perfect for use during travel, vet visits, or any situation that might cause your horse to feel uneasy. Plus, they are free from artificial colors and preservatives, ensuring a wholesome treat you can trust.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNatural Ingredients:\u003c\/strong\u003e Chamomile, valerian root, and magnesium for effective calming.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVariety Pack:\u003c\/strong\u003e Keeps your horse interested with multiple flavors.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConvenient and Easy to Use:\u003c\/strong\u003e Perfect for travel, competitions, or everyday use.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNo Artificial Additives:\u003c\/strong\u003e Free from artificial colors and preservatives.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSupport your horse's emotional balance and enhance their performance with Premier Performance Variety Calming Cookies. Your horse deserves the best care, and these cookies are a step towards a calmer, happier equine partner.\u003c\/p\u003e","brand":"Premier Performance","offers":[{"title":"Default Title","offer_id":51802746782023,"sku":"CALMCOOKV","price":13.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/7387\/1687\/files\/875x1000_218_5168fe223e82395d3d5eaa3683c6c20d_1729708767CalmingCookiesVariety24H.png?v=1750834729"},{"product_id":"premier-performance-calming-cookies-pack-of-10-cinnamon","title":"Premier Performance Calming Cookies Pack of 10 Cinnamon","description":"\u003cp\u003ePremier Performance Calming Cookies Pack of 10 Cinnamon\u003c\/p\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eA complementary feed supplement formulated to support relaxation and focus\u003c\/li\u003e\n\u003cli\u003eDeveloped in consultation with vets and professional equine nutritionists\u003c\/li\u003e\n\u003cli\u003eIdeal for use during any stressful situation\u003c\/li\u003e\n\u003cli\u003eDoes not contain Valerian, Magnesium or Tryptophan\u003c\/li\u003e\n\u003cli\u003eFast-acting and effective with results in as little as 30-45 minutes\u003c\/li\u003e\n\u003cli\u003eIn a convenient cookie format\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"tab-content\" id=\"tab1-content\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cstrong\u003eMaintain Focus and Confidence\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCalming Cookies are a high-specification complementary feed for all horses in a convenient cookie format, designed to provide support during periods of travel, competition or other potentially challenging situations, without causing drowsiness or affecting normal activity. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEach cookie contains a carefully selected blend of amino acids, B vitamins, and herbal extracts, chosen for their role in supporting the nervous system and maintaining relaxation. These ingredients contribute to overall wellbeing and are particularly useful when horses are exposed to unfamiliar or stimulating environments, including competitions, clipping, travelling or other potentially stressful situations. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEach cookie contains a unique combination of fast-acting ingredients, including:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eL-Arginine\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eA nitric oxide precursor which plays a role in learning, memory and blood flow regulation.L-Arginine is also involved in immune function and cellular signalling. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eL-Cysteine\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003eAn amino acid that supports and aids antioxidants. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVitamin C\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003eAn antioxidant that supports the nervous system and plays a role in supporting the horse during periods of excitement or exertion. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eB Vitamins (B1, B2, B5, B6)\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eB vitamins contribute to energy metabolism, nerve function, and psychological balance.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e• B1 (Thiamine): Used in calming supplements for its role in nerve transmission\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e• B6 (Pyridoxine): Involved in neurotransmitter synthesis and amino acid metabolism \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e• B2 (Riboflavin) and B5 (D-Calcium Pantothenate): Support adrenal function and energy release\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTurmeric\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eAn antioxidant traditionally used to support joint comfort and immune health, with potential benefits in stress moderation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSoya Flour (NGMO) and Flaxseed \u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eProvide a base rich in protein and omega 3 fatty acids which support overall wellbeing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSodium Chloride\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eIncluded to support electrolyte balance and palatability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis product contains molasses. If your horse has a history of EMS or laminitis, please consult your vet before use.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions for Use:\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eFeed 1–2 Calming Cookies® the night before the event.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eFeed 1–2 on the morning of the event.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eTop up with 1 cookie 30–45 minutes before the activity.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor horses requiring additional support, feed daily for 2–3 days prior to the event.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eDo not exceed 6 cookies per 24 hours.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eCan be fed by hand or crumbled into feed.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eMay be used alongside Calming Powder as part of a balanced feeding programme.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComposition:\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003eMolasses, Soya Flour (NGMO), Flax Seed, Sodium Chloride, Turmeric.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdditives:\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003eL-Tyrosine (3c401) (79.4g per kg), L-Arginine (3c362), L-Cysteine (2b17033), Vitamin C (Ascorbic) (3a300),  Vitamin B1 (Thiamine) (3a820), Vitamin B2 (Riboflavin) (3a825), Vitamin B5 (D-Calcium Pantothenate) (3a841), Vitamin B6 (Pyridoxine) (3a831).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAnalytical Constituents:\u003cbr\u003e\u003c\/strong\u003eTotal Oil: 12.49%\u003cbr\u003eCrude Protein: 23.3%\u003cbr\u003eCrude Fibre: 2.0%\u003cbr\u003eCrude Ash: 4.9%\u003cbr\u003eSodium: 0.46%\u003cbr\u003eSugar as sucrose: 24.22%\u003cbr\u003eStarch: \u0026lt;0.5\u003c\/p\u003e\n\u003cp\u003eDue to the nature of natural ingredients, physical attributes may vary e.g. colour, aroma, texture.\u003c\/p\u003e\n\u003cp\u003eManufactured in the UK in a BETA NOPS accredited facility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place. Reseal after use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Premier Performance","offers":[{"title":"Default Title","offer_id":52576982597959,"sku":"CALMCOOKC","price":12.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/7387\/1687\/files\/Screenshot2025-11-19at16-48-07CalmingCookies_PremierPerformance.png?v=1763570935"},{"product_id":"premier-performance-calming-cookies-pack-of-10","title":"Premier Performance Calming Cookies Original Pack of 10","description":"\u003cp\u003ePremier Performance Calming Cookies Pack of 10\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCalming Cookies are a high-specification complementary feed for all horses in a convenient cookie format, designed to provide support during periods of travel, competition or other potentially challenging situations, without causing drowsiness or affecting normal activity. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEach cookie contains a carefully selected blend of amino acids, B vitamins, and herbal extracts, chosen for their role in supporting the nervous system and maintaining relaxation. These ingredients contribute to overall wellbeing and are particularly useful when horses are exposed to unfamiliar or stimulating environments, including competitions, clipping, travelling or other potentially stressful situations. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEach cookie contains a unique combination of fast-acting ingredients, including:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eL-Arginine\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eA nitric oxide precursor which plays a role in learning, memory and blood flow regulation.L-Arginine is also involved in immune function and cellular signalling. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVitamin C\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003eAn antioxidant that supports the nervous system and plays a role in supporting the horse during periods of excitement or exertion. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eB Vitamins (B1, B2, B5, B6)\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eB vitamins contribute to energy metabolism, nerve function, and psychological balance.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e• B1 (Thiamine): Used in calming supplements for its role in nerve transmission\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e• B6 (Pyridoxine): Involved in neurotransmitter synthesis and amino acid metabolism \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e• B2 (Riboflavin) and B5 (D-Calcium Pantothenate): Support adrenal function and energy release\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTurmeric\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eAn antioxidant traditionally used to support joint comfort and immune health, with potential benefits in stress moderation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSoya Flour (NGMO) and Flaxseed \u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eProvide a base rich in protein and omega 3 fatty acids which support overall wellbeing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSodium Chloride\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eIncluded to support electrolyte balance and palatability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis product contains molasses. If your horse has a history of EMS or laminitis, please consult your vet before use.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions for Use:\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eFeed 1–2 Calming Cookies® the night before the event.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eFeed 1–2 on the morning of the event.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eTop up with 1 cookie 30–45 minutes before the activity.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor horses requiring additional support, feed daily for 2–3 days prior to the event.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eDo not exceed 6 cookies per 24 hours.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eCan be fed by hand or crumbled into feed.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eMay be used alongside Calming Powder as part of a balanced feeding programme.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComposition:\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003eMolasses, Soya Flour (NGMO), Flax Seed, Sodium Chloride, Turmeric.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdditives:\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003eL-Tyrosine \u003cspan data-olk-copy-source=\"MessageBody\"\u003e(2b17022)\u003c\/span\u003e (79.4g per kg), L-Arginine (3c362), L-Cysteine (2b17033), Vitamin C (Ascorbic) (3a300),  Vitamin B1 (Thiamine) (3a820), Vitamin B2 (Riboflavin) (3a825), Vitamin B5 (D-Calcium Pantothenate) (3a841), Vitamin B6 (Pyridoxine) (3a831).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAnalytical Constituents:\u003cbr\u003e\u003c\/strong\u003eTotal Oil: 12.49%\u003cbr\u003eCrude Protein: 23.3%\u003cbr\u003eCrude Fibre: 2.0%\u003cbr\u003eCrude Ash: 4.9%\u003cbr\u003eSodium: 0.46%\u003cbr\u003eSugar as sucrose: 24.22%\u003cbr\u003eStarch: \u0026lt;0.5\u003c\/p\u003e\n\u003cp\u003eDue to the nature of natural ingredients, physical attributes may vary e.g. colour, aroma, texture.\u003c\/p\u003e\n\u003cp\u003eManufactured in the UK in a BETA NOPS accredited facility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place. Reseal after use.\u003c\/p\u003e","brand":"Premier Performance","offers":[{"title":"Default Title","offer_id":53928066285895,"sku":"CALMCOOK","price":12.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/7387\/1687\/files\/Screenshot2026-05-21at14-35-05CalmingCookies_PremierPerformance.png?v=1779370540"}],"url":"https:\/\/horseworld.co\/collections\/premier-performance.oembed","provider":"GJW Titmuss Ltd","version":"1.0","type":"link"}